In 1995, before there was internet and when the UK was still part of the European Union, Jim and Janelle Goking opened the Entourage Salon and Spa in Sheboygan, WI. As a stylist at the Sportscore in Kohler, Janelle saw an opportunity to open a salon and spa that offered the client a unique experience that was not present in the Sheboygan area. With the mission to ‘provide you with exemplary, customized services designed to replenish, renew, and nurture your body and mind’ the Aveda salon opened its doors on 810 North 8th Street.
Entourage began with 7 stations, 2 manicure tables, 2 pedicure chairs, and 2 treatment rooms. Nine years later, the growing buzz and success booted them out of their 8th street location and prompted them to purchase 726 Michigan Avenue. Although Entourage only moved a few blocks down street, it allowed them to expand their business to keep up with demand. Their success continued to grow rapidly in their new space. Entourage became an Aveda Concept salon through reaching a certain number of sales and now manages a staff of 38 employees. Today the salon and spa operates with 12 chairs, 5 pedicure chairs, 4 manicure tables, a men’s grooming area, and 6 treatment rooms. Their astounding success does not go unnoticed as Entourage has received various awards throughout the years both on the national as well as local level. The salon has been featured in Salon Today’s Top 200 and in the Sheboygan Press winning Sheboygan’s Best of the Best repeatedly throughout the years.
Entourage is also a prominent member within the Sheboygan community. It is important to them to give back to the community through donations and volunteer hours through various local organizations. However their three main partnerships within the area are with the Red Cross, Bookworm Gardens, and Sheboygan County Cancer fund. Their newest communal endeavor began two years ago when they partnered with other local Aveda salons to promote Aveda’s clean water initiative supported by the Great Lakes Alliance. The fundraiser ‘Annual Walk for Water’ is supported by a 2 mile walk on Sheboygan’s lakefront as well as through client donations and silent auctions items.
While it has been a prosperous 21 years as a small business, Entourage could not have done it without the passion and dedication from their staff. Each employee’s personal values align with those of the salon. Additionally Jim and Janelle believe the high level of education is what sets them apart from their competitors. Extensive knowledge of products and services in combination with their employees’ strong drive to carry out their mission is what makes Entourage Salon and Spa the best of the best.