Pure Abundance

New Pure Abundance

A modernized evolution of Aveda’s classic Pure Abundance line

The new Pure Abundance shampoo and conditioning rinse are designed for fine and dull hair. They work together to cleanse, detangle, and add lightweight fullness without weighing down your hair.

The new Style Prep builds natural volume and body without leaving hair stiff and heavy. The natural ingredients used will thicken each strand of hair and will protect against breakage during styling.

Aveda’s new Abundant Blowout all-over volumizing spray is a heat activated styling mist designed to deliver instant volume that lasts up to 24 hours! Suitable for all hair types and textures, it doubles volume versus untreated hair, adds natural shine, and provides humidity and heat protection up to 450 degrees.